Management and Marketing

Marketing is often confused with ‘advertising’, the communication of and promotion of products and services to would-be customers.  But the discipline of marketing goes beyond that.  Marketing concerns all activities that are necessary for the planning and delivery of your company’s products and services, from the point of production (or performance) through to the customer, in order to satisfy the customer’s needs and meet the company’s objectives. (more…)

Marketing is often confused with advertising, but in reality, advertising is only a small part of marketing.  Marketing is about supporting and protecting the value cycle – what’s that? I’ll explain in the context of one of the companies that I work with.  Our teams include:

• A customer team (phones, email support)
• A QC (quality control) team
• A marketing team – we actually call them the value team
• A communications team
• A research and development team

The value cycle

The value cycle is about finding out what jobs people are trying to do, creating something to do the job better than they have already, communicating why what we made was so fab, delivering it to them and then making sure they stay happy.  As a company, we do this not just for website customers but also for other kinds of ‘customers’: employees, researchers etc. (more…)