Tag Archives: social networks

Unlocking the elusive potential of social networks

14 Aug

Another good article sent to me by my boss this week – unlocking the elusive potential of social networks

https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Unlocking_the_elusive_potential_of_social_networks_2623?gp=1

One of the most useful sentences in this article is: “A commitment to being useful in social-media activities means a commitment to creating only high-quality interactions.”  A lot of people go into social networking with the wrong approach (indeed they miss the ‘interactions’ part altogether).  (more…)