Management and Marketing

When you’re evaluating a new business opportunity/business idea, it helps to consider each of the P15 in turn, looking at what the current situation is and where you can make a difference. I created this summary (below) of the P15 recently, as part of a proposed new template for our value plans. Our value plans are what we use to evaluate whether a new business idea is worth doing, and we’ll look at anything from market research and pricing to the unique selling point (USP) of the opportunity.

This is about looking at what’s currently out there and considering how you can do better.  It’s about looking at where you can and can’t make an impact in comparison with your potential competitors. (more…)