Management and Marketing

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This week we were looking at the decision of whether to promote an existing employee to manager or recruit someone new to take the position. I took some time to draft up a list of management and leadership skills, as a starting point for identifying what we should be looking for from our managers.  Here’s my list – it’s a draft and by no means complete – I’m hoping to refine it over the next few months depending on the feedback I get from other managers.  In my view, most managers would need at least a basic understanding in each area and some would need both an advanced understanding and the ability to apply/train.  So you could set a target level for each manager and then record the level they are currently at, to give them training goals.

Technical skills

• Process or technique knowledge and proficiency in discipline managed.

Management skills

Resource management

• Financial resources (how money will be spent to get the work done, accounting for these expenditures)
• Material resources (obtaining and seeing to the appropriate use of equipment, facilities, and materials needed)
• Personnel resources (obtaining and seeing to adequate staffing levels)
• Time management (managing own time and other peoples’ time)
• Physical office management

Finance management

• Budget management (planning, monitoring, controlling)
• Finance process management
• Forecasting
• Finance decisions (deriving/using financial info to assist with decision making)
• Cost benefit analysis
• Breakeven analysis (should this go in operations?)
• Funding
• Measuring and managing organisational performance
• Tax
• Cash flow

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