Management and Marketing

Another good article sent to me by my boss this week – unlocking the elusive potential of social networks

https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Unlocking_the_elusive_potential_of_social_networks_2623?gp=1

One of the most useful sentences in this article is: “A commitment to being useful in social-media activities means a commitment to creating only high-quality interactions.”  A lot of people go into social networking with the wrong approach (indeed they miss the ‘interactions’ part altogether).  (more…)

Here’s an article sent to me by my boss this week:

http://www.mckinseyquarterly.com/Marketing/Strategy/A_new_way_to_measure_word-of-mouth_marketing_2567?gp=1

It’s on how to measure word of mouth marketing.   (more…)

Another site I want to recommend while I remember is Business Balls: http://www.businessballs.com/

Some articles that I’ve found really helpful that were also recommended to me:

McGregor’s XY theory: http://www.businessballs.com/mcgregor.htm

Maslow’s hierarchy of needs if you ever need a good explanation to send to someone or a refresh yourself! : http://www.businessballs.com/maslow.htm

Personality styles and types: http://www.businessballs.com/personalitystylesmodels.htm

Bruce Tuckman’s team formation: http://www.businessballs.com/tuckmanformingstormingnormingperforming.htm (the first time I read about this was on a different site though – try http://www.teal.org.uk/et/teampro.htm)

I hope to have the chance to write up my thoughts on these properly at some point but thought I’d start off by sharing the links.

Here’s a really interesting blog on engineering management from the former director of engineering at Facebook:

http://www.algeri-wong.com/yishan/engineering-management.html

The posts are relevant for not just engineering but business in general.

Marketing is often confused with ‘advertising’, the communication of and promotion of products and services to would-be customers.  But the discipline of marketing goes beyond that.  Marketing concerns all activities that are necessary for the planning and delivery of your company’s products and services, from the point of production (or performance) through to the customer, in order to satisfy the customer’s needs and meet the company’s objectives. (more…)